The period from 1960 t0 1980 was considered the golden era of advertising, when companies would talk first to persuade consumers to buy their products & services. It was not as accessible nor cheap to reach them. But in the digital era, smartphones, apps, reviews, social media & data changed all rules. Advertising feels like noise. Now are the users the ones that speak first, and if your product doesn’t match their needs, they will buy it from a competitor. Due to this, good user experience & product value is key to survive a competitive global system.

In 2024, user experience is not as trendy as AI and automation, but is a key player in the business success metrics. Users demand swipe-and-done interactions, minimum steps, intuitive interfaces and optimisation.

From my side, I had great years working in multiple industries where I could experience this interesting new reality. And nowadays, as a curious personality, I’m always aiming to keep learning each year, while enrolling interesting businesses that provide tangible benefits and real experiences to people.