Mind & effectivity
upon creativity

No industry is easy. Specially a constantly evolving one as advertising.

The digital era, robotics, and smartphones changed all rules and nowadays real product value is more important than the atmosphere advertising always provided. We’re saturated of information and advertising feels like noise for the majority of users. As trained creatives we’ve seen that creativity means nothing without effectivity and current times require results in order to survive a competitive global system.

In 2019 user experience is the new big trend and B2C companies realized that consuming processes must be simplified. The instant gratification habits that internet and our smartphones installed in our lifestyle, made users want simpler swipe-and-done interactions, less steps and intuitive interfaces in website or app formats. All this has a connoted core message: “should be fast and easy and must solve my need”.

Due to all this and 4 great years working in the music industry, I’m currently aiming to continue enrolling projects that provide tangible benefits and real experiences for the people.

Freelance Art Director & Web Graphic Designer
Madrid, SPAIN
jun 2018 - february 2019
Animator, Video Creator & Web Design · Innermap
Beverly Hills, USA
dec 2015 - apr 2018
Creative Art Director · Stereo Productions
Madrid, SPAIN
jan 2015 - nov 2015
Video creator & Graphic Designer · Suara Music
Barcelona, SPAIN
jun 2013 - may 2015
UX,UI Designer & Art Director · Project & Partners
Alicante, SPAIN
mar 2014 – jun 2014
Art Director · Startup Bootcamp (SBC)
Amsterdam, NED
jan 2014 – jun 2014
Creative Art Director & UX,UI Designer · Iristrace
Amsterdam, NED
feb 2013 – jun 2014
Junior Graphic Designer · Cadenalia
Alicante, SPAIN
apr 2011 – jun 2011
Design Intern · Iris Worldwide
London, UK
sep 2009 - sep 2011
Art Direction Masters Degree · Miami Ad School
New York, USA
may - september 2011
New York, USA
february - april 2011
London, UK
october 2010 - january 2011
Miami, USA
september 2009 - september 2010
Madrid, SPAIN
sep 2005 - sep 2009
Advertising & PR Degree · Universidad de Alicante (UA)
Alicante, SPAIN

Get all details & additional info by downloading my resume below.

Soft skills
& attitude

Regardless of our rank and position, these are necessary human skills that helps us interact better at work and maintain a proper non competitive atmosphere between pals.

Real trust and care in benefit of team morale and partnership, that will keep people's authenticity and will reveal their inner energy to achieve any goal.

From selling and pitching ideas till talking both with honesty and respect about any theme.
I'm good at building real trust and taking care of team's moral and peer confidence.
Analyzing every step in order to take better decisions and detect errors sooner.
& Self-intiative
With own inner drive and willing to learn. Not afraid to discover new things.

What about
the real me?

Improving as a person each year is key point for a proper evolution. Outside work, I prefer to stay rogue to the social media trend and focus on developing curiosity and learn each day from the people and the real world.

I have a positive vision for challenges and I fight for achieving personal objectives, both for my own self-fulfillment, and as a service for society.