No industry is easy. Specially a constantly evolving one as advertising.

The digital era, robotics, and smartphones changed all rules and nowadays real product value is more important than the atmosphere advertising always provided. We’re saturated of information and advertising feels like noise for the majority of users. As trained creatives we’ve seen that creativity means nothing without effectivity and current times require results in order to survive a competitive global system.

In 2019 user experience is the new big trend and B2C companies realized that consuming processes must be simplified. The instant gratification habits that internet and our smartphones installed in our lifestyle, made users want simpler swipe-and-done interactions, less steps and intuitive interfaces in website or app formats. All this has a connoted core message: “should be fast and easy and must solve my need”.

Due to all this and 4 great years working in the music industry, I’m currently aiming to continue enrolling projects that provide tangible benefits and real experiences for the people.