INNERMAP is a mindfulness mobile app project from Beverly Hills CA, that delivers personal inner guidance to everyone’s mindful life. Its founder Mitra Manesh recruited a team of 13 talents worldwide to generate the app. I was required to create & animate the project’s explainer video and design their website.
Seeing the potential I contacted my talented friend and illustrator Julia Navarro to join us and help me create a full branded world for Innermap. After 3 days we came out with the idea of translating real human emotions to 24 illustrated characters in order to connect real sensations and feelings we had each day in our daily lifes.
Low Self-Esteem & Insecurity
The aim to spread energy to others
Addiction to bad habits
Curiosity & the will to learn
Indecisiveness & self-judgement
Gratitude behavior & evolution
Emptiness & Perfectionism
Although Julia Navarro was the hand and mind behind the fastastic creation of all these characters from human emotions, I supported her by giving some guidances in order to prepare layers for later animation in After Effects. At the same time, while she refined the final selection of characters, I worked alongside the client to create a presentation pitch and a storyboard that would be later on translated into an animated explainer video of 1 minute.
Initially a landing page, when the app got more solid and received new content, we finally decided to create a multipurpose site that contains all info about Innermap: Main App Features, Purpose, Team Members, Bio of Mitra Manesh and Smart Sounds section.