Branding | Values
Dark music atmosphere…and cats!
The internet is obsessed with cats. That’s why a brand that mixed great quality music plus these furry animals got so iconic and earned global reputation. But all this is not just a marketing strategy.
Among its huge ecosystem, the brand owns Suara Foundation that rescues stray cats from the streets, providing them proper veterinary care and afterwards opens applications to adopt. Aside, Suara Store sells ethically made clothing and a percentage of their benefits go to the maintenance & improvement of their cat’s house.