Project and Partners

Date

03/12/2019

Clients

The Project

The startup boom happened in Europe around 2012. While working in Cadenalia, one of our clients came with and idea: to list all Spanish startups in the same website and find out formulas to collaborate, share knowledge and establish networking between its members. Since we loved the starting point, my boss and I decided to join the team and Project and Partners was born days later.

The main goal was to connect profiles and stablish strong teams in each project so in our website any startup creator could presented its project, but also any producer aiming to work in startups could join the network. You could freely navigate all profiles and projects database to request work force, associates to work with or investment from business angels. We created a whole social network where users could communicate and find businesses opportunities.

Production

As Art Director, I was in charge of the project's branding and full UI/UX experience but also I was following up the whole web production process and improving the wireframes when required.

Design

We wanted to provide transparency, trust and confidence so we designed a visually clean interface and we used blue as main color. Following the concept, for the typeface we established the beautiful and always characteristic Varela Round.

Wireframes

The less steps the better. The whole interface was designed to be fast, easy to use and intuitive. As final touch, a playful and colorful iconography helped to identify each section and provided a more integrated atmosphere.

How we monetized

To provide additional content to our community we created in each user's profile a shop section were they could download free ebooks but also pay for advanced content like full digital courses related to the startup world.